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The Business Freedom Podcast

Guillermo & Danielle Salas on Building One of the Top Producing Teams in the Philadelphia Area

Posted by Lars Hedenborg

Investing in a coach that brings clarity to our business can be life-changing. How can systems help with this as well? How does knowing the financial goals of our team members help our business grow? Why shouldn’t we make others do the things we never did in our business?

In this episode, Guillermo and Danielle Salas talk about how coaching impacted their business, and they share the lessons they learned along the way.



Three Things You'll Learn from Guillermo & Danielle Salas


Focus on what you are good at

Real estate agents aren’t meant to be jacks-of-all-trades. Some of us enjoy working behind the curtains, while others enjoy working with people. The roles in a real estate team are so diverse there is something for almost every personality type. Focus on what you’re good at. Otherwise, your talents will be wasted.

Accountability is a must

A lack of accountability doesn’t necessarily happen because our team is lazy. It’s human nature to drift, and it’s our job as team leaders to keep our agents on the right track. It’s also our job to identify which employees aren’t a good fit for our team culture and let them go. They might be better off working in a place that suits their personality and skill set.

Each team member should have a goal to reach

When our team reaches its goals, we reach ours as well. Have a discussion with each agent individually about how much money they want to make and how you can help them get there. As team leaders, it’s our responsibility to support our team with the right tools and advice.


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We can’t lead the way if we have no experience in what we want our agents to do. We need to know what we're asking of our agents. This could be a new lead generation system or a new marketing approach. We should experiment with it ourselves, learn how it works, and understand the challenges. If we don’t, how can we advise our employees on the best practices?


When growing a team there will be aches and pains, but why sacrifice your time longer than needed and in the wrong areas? REBS is here to help you grow, and grow your team, so you can get the true balance in your life back. Do you want help?

Yes, Help Me Grow My Team!


Continue to get all of your questions answered and get instant access to what's working and not working in today's industry when growing a Real Estate Business.

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Danielle and Guillermo Salas are the founders of The Salas Team, where they focus on residential & commercial sales, leases, and rentals. Together they run one of the top producing teams in Philadelphia, and in the last year they had over $40 million in sales volume. You can find more about their team here.

Tags: Business