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The Business Freedom PodcastEpisode

How Dan Jones Sold Over 200 Homes Last Year With The REBS System

By Ashley Harris


How Dan Jones Sold Over 200 Homes Last Year With The REBS System

Ashley Harris    May 21, 2020



If you're serious about learning the information, tools, and systems it takes to build a "real" real estate business that can run without you, we can help you. It’s never too late to move from a producer to an owner, all while adding some much needed balance to your life outside of work. Click Here to Schedule YOUR FREE Strategy Session

Here’s the full on-demand replay of our latest Live Google Hangout event, How North Carolina Realtor Sold over 200 homes last year with the REBS System with our special guest, Dan Jones.

Here are a few highlights of what we covered in the Hangout: 
Before REBS:
  • “My first year was painful, it wasn’t fun having to start from ground zero and learning how to work myself up to the top. Buying leads, building websites and recruiting was stressful because there was still so much I had to learn and didn’t have the right tools to reach my full potential and success.”
  • “There was no real system implemented within the recruiting process, there was no accountability and I was going down in the hole trying to keep my team a float. Financially, I was struggling but I knew if I didn’t get a system down, then I was going to fail.”

Steps to Success:

  1. Cleaning house and accountability
  2. B-School is packed with tons of systems that tend to your specific needs. My personal need during this time was “accountability”
  3. We really defined the spend. Within the first 3 months we saw our sales double in growth.
  4. Fundamental flaws with entrepreneur’s is that they spend too much money and don’t track those numbers. Without that accountability, you overspend and end up sinking before you learn how to swim.
  5. I walked away with B-School tracking my numbers, margins, leads sources and figuring out which leads were the most profitable and beneficial.
  6. Instead of searching for new leads, we convert the ones we have and we’ve been crushing it ever since.
  7. Dumbing down the process: 3 lead sources, 4 or five buyer agents, and 1 or 2 admins – that’s a team that can do at least 200-300 sides.

Dan’s Mentality:

  • “The last 12 months I focused on just being careful and asking as many questions as possible. Keeping that transparency, and understanding that real estate is not just showing homes. Hiring agents who fit our culture, proven track records to actually sell and deliver those promises. If your team isn’t willing to put that time, work and dedication in, then you have to step back and reevaluate your hires.


  • The worst thing you can do is look for potential within a hire rather than the patterns they’ve accomplished within their past.
  • Someone can easily say how passionate they are and how bad they want to succeed. However, it’s pivotal to not just take their word for it but also, paying attention to their history, their resume’s and see how those patterns were placed into actions.

(20min) High Performance Real Estate Advisors - Core Values:

  • You HAVE to keep these core values in mind and learn how to define these for yourself so you can implement them towards your business and your agents.
  • “It took me about 6 months to define these core values for myself. But once you do, the hiring process becomes genuine and you are more confident in the decisions your making for your business, your growth and your success.” - Jones

(25min) Questions:

  • Life without these systems:
  • “I was selling 60 homes a year and I’ll never forget the first time I walked into your office and I had no clue on what direction I was going in. I knew I had to figure it out because I was becoming defeated and it was extremely difficult to figure out my next move and implement that system successfully.” – Jones

(30min) The REBS Navigator.
(32min) How to utilize your database - 3 pieces of advice from Dan for someone who is just beginning their journey.

  1. Tracking and accountability because it allows you to become aware of the financial side. Without good numbers you are clueless.
  2. Going deep in regards to your lead sources and your platforms. If you’re by yourself, making sure you’re a ninja on the telephone and dedicated to the grind. If you do have a team, going deep with each and every single one of the individuals to make sure that this is the right path and the right fit for them. If the culture is off, then the company will suffer.
  3. Core Values - Bringing people on that I’m certain will fit in with our culture and my company. Growing together and individually, personally and professionally so there is nothing less than success in every aspect of my company.
A big thanks to my guests for sharing what’s been working from them  and how they've built their business to where it's at today.

I also want to thank our friends at Vyral Marketing for helping us put on the event. If you're looking for help with your database marketing, check them out.

Thanks everyone for attending and see you on the next event!

Schedule a FREE Strategy Session and you'll leave with a laid out plan to take you to the next level.

Much Love & Respect,

Lars' signature

Lars Hedenborg

Founder of Real Estate B-School

P.S. If you are struggling right now wondering what your next step is, here are a few ways I can help you right now:

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