<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1613612528878905&amp;ev=PageView&amp;noscript=1">

Join our NEW private Facebook group to access FREE and exclusive trainings!

The Business Freedom PodcastEpisode

Why Every Real Estate Agent Needs Call Tracking

By REBS Team


Why Every Real Estate Agent Needs Call Tracking

REBS Team    May 21, 2020



When I first started my Real Estate business, I realized that there is this unwritten scarcity rule that encourages real estate agents to post their cell phone number everywhere. Many agents post their cell phone numbers on flyers, yard signs, business cards, and online.

This need to never miss a call will lead to you answering your phone at all hours of the day and night and is ultimately preventing you from creating your life by design.

One of the first things I teach my new clients is the concept of call tracking, call routing, call recording, and call reporting. Inside of Real Estate B-School, we have five marketing pillars, and upon implementing these strategies, our agents begin to drive more leads and having your cell phone as the main mode of communication is no longer an option.

With a tool that gives you the capability to be smart about your calls and helps you ultimately track your business activities better, you will have the freedom to live a life with time and money freedom and grow your business at the same time.

Call Tracking

Call tracking is the opportunity to assign specific numbers to promotional activities. For example, in my own business, we have 64 separate phone numbers all traced back to a particular yard sign, website, or ad. When we get a call from that number, we automatically know where it came from and can begin tracking our ROI.

Call Routing

As your team grows, the ability to route the calls to the appropriate agent will become increasingly important. The tool my team uses allows us to direct a call to one person for two rings, and then another until it finally redirects to voicemail.

Call Recording

The ultimate goal is for you not to be answering every call. The functionality of call recording gives you the capability to listen to and train your staff.

Call Reporting

Each day, week, and month I have reports sent to me containing details like lead sources, who answered the call, who has missed the call, how long the calls lasted, etc. By understanding my team's activities better, I can understand my business better. For example, last month we got 72 calls just from one marketing campaign targeted towards expired listings.

Watch the video below for more tips on call tracking, call routing, call recording, and call reporting.

Learn more about how tracking can work in your business by scheduling a no obligation free strategy session today!

Much Love & Respect,

Lars' signature

Lars Hedenborg

Founder of Real Estate B-School

P.S. If you are struggling right now wondering what your next step is, here are a few ways I can help you right now:

  1. Schedule a Business Growth Strategy Session.
    If you want to crush the current market and thrive while others fail to even survive, schedule a call with a business coach so we can arm you with a clear plan to profitably and predictably scale your business. No gimmicks or hype! Just the stuff that works!
  2. Sign up for our NEW Business Foundations Program
    Ready to get started on your journey to growing your real estate business? As a member of our all NEW Business Foundations program, you’ll get exclusive access to the tools you need to transform from an overworked real estate agent or team leader to a profitable real estate business owner!
  3. Get a Plan for Predictable Success despite the Current Realities of the Market.
    This short 15-minute training will show you that predictable real estate success is possible even during these crazy times! Find out how to implement the systems and strategies to scale your business despite the current market shift!
  4. Get Instant Access to our Masterclass Training Series.
    Learn how to apply the same tools, systems, and strategies I used over the last 12+ years to go from a struggling solo agent making roughly $20 per hour in 2008-2009 to building a sustainable, profitable real estate team where I now earn over $500 per hour.
  5. Subscribe to The Business Freedom Podcast.
    Join me on The Business Freedom Podcast where I talk about the good, bad and ugly of building a highly profitable, systems driven real estate team.
Schedule Session
Grow my business
Join the community