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Your Biggest Responsibility: Cultivating a Quality Real Estate Team

REBS Team    November 15, 2018



How many things in your life are you in total control of? Not many.

In business, one of the only things you can control is who you hire.

You have complete control over who works for you. There are very few, if any, factors in business that you can influence so directly. So take advantage of it!


Be the architect of your real estate business

It’s your responsibility to design your real estate business! And that starts with hiring the right people.

How do you build a great real estate team? Start by putting the right person in the right seat. Don't just put bodies into positions. 

Put the wrong person in the wrong seat, and you’ll take a step (or two or three) backward.


The right person in the right seat

Unfortunately, the real estate industry is plagued with hires-for-favors. That is, the practice of hiring people because they’re an acquaintance or you owe a friend a favor. Not because they’re actually qualified to do the job.

Hiring fright person, right seator convenience or favors will almost never yield an ideal fit for your team.

You don’t want to fall into this trap, so create a structured recruiting system to give you the best chance at finding the best possible people.




Real estate is stressful. You need systems.

That means sustainable systems (and empowered people) are essential to maintaining your sanity and achieving success. You have to be the architect of your business.

You’ve probably heard the conventional real estate wisdom that says success requires working seven days a week — with little freedom to turn off your phone, go on vacation or even enjoy an afternoon with family.  

real estate teamThere are so many people in this business who make a great living but have fallen into the trap of living to work and not working to live. We call them geniuses with a thousand helpers.


Don't work harder

When it comes to your real estate business, don’t work harder. Work smarter. Your goal is to fill the other roles in your business — the ones like marketing, finance, administrative and selling — with the quality people who have the right core values.  

Whether you create a team of 3 or 30, optimize performance by putting the right people in the right seats. You’ll work less, earn more and have a much better life in the process.

And when you’re less stressed out and more engaged, your team will accomplish more, have greater job satisfaction and a much higher quality of life.

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