Finding, hiring and managing talent isn’t easy. Personally, I’ve made many mistakes in this area.These mistakes, while challenging at the time, are the lessons that paved the way for me to make my real estate business even better. As a result, there are a few things I'm really proud of in this area.
And that's because I've done a few key things much differently than other team leaders in the real estate industry.
Your team is the keystone of your business. If you don’t take the time to recruit and manage the right agents, you won't be successful.
Don’t make the same mistakes I did. Take the time to proactively position your business and foster a great team.
Why recruiting a great real estate team is easier now
As my business has grown, so, too have my recruiting tactics. I don’t recruit like most real estate businesses. I use several simple, inexpensive technology tools to streamline the recruiting process and hire the best possible talent.
Using online tools WizeHire, Breezy and Spark Hire, my recruiting team can quickly and easily screen, interview and hire high-quality team members. In the past, we did in-person screenings and manual background checks, sifting and sorting through hundreds of candidates by hand.
Online recruiting tools have significantly reduced valuable staff time and effort spent on recruiting. Now, these tools do much of the heavy lifting, and let us focus on attracting the best possible real estate agents.
How to attract the top talent you need
If you want to attract top talent, you have to grab their attention with interesting, engaging marketing materials. This shows them your value as an employer and tells real estate recruits what you’re all about.
Taking the time to properly market your business attracts top-tier talent. These are the folks who have the drive, ambition and skills to take your business to the next level.
You have to consistently manage
Now that you have your team, what will you do with them? Manage.
To be a great boss, you have to master the fundamentals of management and leadership. I love this quote by Stephen Covey who said, “Effective leadership is putting first things first. Effective management is discipline, carrying it out.”
Many of us are in the midst of building our teams and can't manage consistently. We’re learning how to hire, how to manage, how to cast vision, how to stay sane, etc. Having the discipline to consistently manage is an afterthought. Even though that’s what matters most.
Hire quality people who want to be managed
But there’s something you need to know before you hone your management style. The nature of real estate often attracts people who aren’t of the highest quality. I hate to say it, and there are many great agents who buck this trend. But overall, it’s true.
When leading your team, understand you can’t manage anyone. Hire quality people who want to be managed. After all, management isn’t what you do to someone, it’s what you provide for someone.
You can’t take someone who has a pattern of inconsistency and laziness and manage those qualities out of them. The only way someone like that will change is if they decide to change themselves.
If you need to manipulate or overly manage a team member to get results, you don’t have a management issue. You have a people issue.
Recruiting, hiring and managing talent isn’t easy
I've been there. I've hired more real agents than I would care to admit. For most of them, I did as good a job as I knew how (at the time) to give them clear expectations.
But too often trying to figure out how to motivate them was painfully difficult. I learned quickly that management isn’t what you do to someone. It’s what you provide for someone.
Recruiting, hiring and managing talent isn’t easy, and it shouldn’t be. If it ever becomes easy, take a step back and review your process — because you’re doing it wrong. The degree to which you're successful in these areas depends on your willingness to do the work.
Yes, recruiting is tedious and time-consuming, but there are ways to make it more efficient. Yes, managing a team is stressful. But you have the power to surround yourself with team members who are willing and able to be managed.
The choice is yours. Work hard and yield results or sit by and watch the good talent go elsewhere. You know what to do.