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Using the 3-1-90-13 Goal Achievement Process

Lars Hedenborg    December 10, 2019



Wrapping up our series this week on goal achievement, we would be nowhere without the 3-1-90-13, which is the gold standard for goal achievement here at Real Estate B-School. 

This business plan revolves around where you want your life to be in 3 years, 5 years, even 10 years. Focusing on 3 years is the sweet spot, though. 3 years isn't so far off that you couldn't imagine where you'd be, but it's plenty of time that you can use to get wherever you want to go.

Our three-year goals should be big, but specific. If we don't have a target to shoot for, how will we even know where to aim? This goal achievement process doesn't necessarily have to be limited to business, either. We can apply this in our personal lives as well.



Your goals can vary widely - you can focus on the number of hours you want to work in a week, how much money per hour you want to make, even how many weeks of vacation you'd like to be taking a year. At the risk of sounding extremely cliche, as long as you have a solid goal to shoot for, you can make it happen if you put your mind to it. 

Next comes the one year timeline. Each of these years in your three year goal needs to have a specific checklist of smaller goals that will lead to your ultimate through your goal. In each year, you put off the things coming in the next year, in order to focus your whole attention on the current year. 

This could look something like increasing the number of transactions you delegate to your other agents, which will take you closer to your goal of working fewer hours per week, or it could look like spending less money per month on fast food or restaurants, in order to take you closer to a goal like losing 50 pounds.

Next, we live in a 90-day world. If you look at life like a radar screen, all of the things that you will focus on are like blips on the screen. Anything that's farther than 90 days out is not something that you are focused on right now. Because of this, we are left with 13 weeks in the quarter which will be our bite-sized, digestible metrics we can use to keep track of how we are doing on our way to the end of the quarter. 


Keeping score of all of these areas will ensure that you are on track to meeting your goals, and let you know if you need to boost an area or come up with a different strategy for another if you are meeting your quarterly rocks.



We hope you enjoyed this episode of The Business Freedom Podcast. 

Be sure to check out the rest of our episodes to learn great tips and tricks to sharpen your leadership skills.
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