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The Business Freedom PodcastEpisode

How Kerby & Cristina Sold 549 Homes in a Single Year - Part 2

By Lars Hedenborg


How Kerby & Cristina Sold 549 Homes in a Single Year - Part 2

Lars Hedenborg    July 3, 2020



There's so much goodness in this episode - part 2 of how Kerby and Cristina sold 549 homes in a single year - and there are nuggets that you can take for yourself and share with friends as well. 

Kerby has taken a creative approach to his marketing since COVID struck in March. He's been doubling down on social media, since it's the main way to stay connected to his customers and potential buyers during quarantine. 

He's compiled PDFs and informational documents about COVID, and his agents are familiar with it and can educate others about the realities of the market, despite how crazy everything seems right now. He also created a home-owner preparedness document, which is a great way to appear professional and continue to be a trusted asset for people to rely on. 

As leaders, we are called to help our agents really grow, especially within our teams. The life we can help them achieve represents the goals that we have set for ourselves.

"Let's face it - we're not about to earn our way to wealth. That's a mistake millions of Americans make. We think that if we work harder, smarter, longer, we'll achieve our financial dreams, but our paycheck alone - no matter how big - isn't the answer." - Tony Robbins

In Life and Wealth Mastery, a conference that Kerby attended, Tony Robbins talks about 3 stages of financial freedom - Financial security, financial vitality, and financial independence. Your security has to do with base level finances, things you need to survive. Vitality deals with the extras, going out to eat, your clothes, nice things, and some indulgences. Independence is giving, investing, and all your indulgences - true independence. 

[Kerby demonstrates his agent financial worksheet and spending plan to see the commitments his agents need to make in order to achieve financial security, vitality, and independence.]

Be sure to watch the podcast with video HERE to see all of Kerby's worksheets and tutorials on screen!


Much Love & Respect,

Lars' signature

Lars Hedenborg

Founder of Real Estate B-School

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