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The Business Freedom PodcastEpisode
275

How to Get Into Momentum in Your Real Estate Business

By Lars Hedenborg

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How to Get Into Momentum in Your Real Estate Business

Lars Hedenborg    September 14, 2020

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Alex Charfen has a history in the Real Estate space, built a massive business in it, and he understands the psyche of a real estate agent, the industry, and how it works - and it's with great honor that I can introduce him as a guest on the Business Freedom Podcast! 

Alex has committed his life to serving folks who are just a little 'off' in the head. Of course, I mean entrepreneurs - those of us who decided we are going to go out into the world and find our own way, make an impact, and earn money (kinda) out of thin air. 

The Real Estate industry as a whole is set up to create a massive amount of pain for the individual real estate agent. When you look at most brokerages out there, they celebrate the single agent on their own making $100,000 a year. That's a celebrated position in real estate - you're a six figure agent, you're doing everything yourself, you have no help, but you're holding down the fort and making 6 figures. Most people, when they get into real estate, that's the goal. 

By year 2 or 3, those same agents become miserable. 

In real estate, the worst thing you can be is successful on your own - because the industry is set up to beat you to death! The culture in real estate is so dangerous to adopt in the long term. You're at client's houses in hours on weekends - there's very little structure, there's almost no process to how things are run. There are no boundaries. 

When you're in the market, there's not a lot of examples of better ways to do it. Many agents come into the market for some type of freedom, but they end up marrying a job where (if not set up correctly) has absolutely NO freedom. 

The busiest person is a real estate agent on vacation - because not only do they have to take care of what's still going on back at the office, but they also have to put on a show and pretend they went on vacation. 

That's one of the saddest commentaries on how the industry is being set up, but it's the reality of the situation. 

In recollection and retelling, we like to only remember the good things. In our businesses, when we look back and really remember, how much of our time working 10+ hour days do we remember as being good? How much of that can we look back on and be excited about or proud of?

There are a lot of coaches in this business that have never built more than a single agent real estate business. Even these people are fighting closings on the side of a stage before being recognized and awarded minutes later. 

Momentum comes from a team. True success is built on teamwork - the kind of success where you can relax and actually take time off, with a business that will still be there when you get back. In order for things to not revolve around you, you have to be able to step away and let a team function in your place.

Systems, processes, tools, and strategies keep a team functioning reliably and predictably - and with more time to work on aspects of your business that are out of line, your momentum will build and build until you have a business that is growing and thriving thanks to your team and your systems. 

Much Love & Respect,

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Lars Hedenborg

Founder of Real Estate B-School

P.S. If you are struggling right now wondering what your next step is, here are a few ways I can help you right now:

  1. Schedule a Business Growth Strategy Session.
    If you want to crush the current market and thrive while others fail to even survive, schedule a call with a business coach so we can arm you with a clear plan to profitably and predictably scale your business. No gimmicks or hype! Just the stuff that works!
  2. Sign up for our NEW Business Foundations Program
    Ready to get started on your journey to growing your real estate business? As a member of our all NEW Business Foundations program, you’ll get exclusive access to the tools you need to transform from an overworked real estate agent or team leader to a profitable real estate business owner!
  3. Get a Plan for Predictable Success despite the Current Realities of the Market.
    This short 15-minute training will show you that predictable real estate success is possible even during these crazy times! Find out how to implement the systems and strategies to scale your business despite the current market shift!
  4. Get Instant Access to our Masterclass Training Series.
    Learn how to apply the same tools, systems, and strategies I used over the last 12+ years to go from a struggling solo agent making roughly $20 per hour in 2008-2009 to building a sustainable, profitable real estate team where I now earn over $500 per hour.
  5. Subscribe to The Business Freedom Podcast.
    Join me on The Business Freedom Podcast where I talk about the good, bad and ugly of building a highly profitable, systems driven real estate team.
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