If nothing else, I want you to take away these action items from this 3-part series:
Go deep and follow up on every single appointment. Squeeze that lemon!
Instead of going for as many appointments and consultations as you can fit in your calendar, go deep with what you have in front of you to maximize how much you’re getting out of each one.
Office language & Tracking Set > Met > Signed
Get everyone speaking the same language in your office. Tracking your numbers allows you to hold agents accountable and understand what is and isn’t working in your business.
Get leads under 100 per agent. (Ideally 60-70)
If you spend too much time following up on people who probably aren’t that serious, instead of focusing on ‘right-now stuff’ and people you need to spend more time with, you’ll sell a lot more houses.
Marketing Plan - What’s working and what isn’t?
In terms of marketing, you have to know what is working and what isn’t so that you can know where to focus your time and efforts in your business in order to maximize efficiency.
Whether you’re an agent or you’re paying for lead sources, or even if you’re in operations - it’s all of our responsibilities to go super deep on lead sources, no matter what the source is. We gave up realtor.com and Zillow leads a long time ago - if you’re in business with people who are making sure to get the highest price possible, you have to be sure to squeeze the lemon.
Especially as the market is shifting, you have to make sure everyone on your team knows the importance of squeezing the lemon and going super deep on every single lead that comes into your world.