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The Business Freedom PodcastEpisode

The Reality of Traditional Real Estate Success

By Lars Hedenborg


The Reality of Traditional Real Estate Success

Lars Hedenborg    July 6, 2020



No matter where you are in your business growth journey, traditional success is tough. Today, I want to give the backdrop of all of this and go into my real estate business. 

Before I started in Real Estate, I worked at a corporate level doing acquisitions for an aerospace company. I had it made - traveled the world, looked at hundreds of companies, and got paid  a 6 figure salary. Despite all the amenities, something was missing - I couldn't see the path to time and money freedom. 

I was on this search - I wanted to make my own way in the world as far as my income went. I didn't want to be a slave to a corporate entity that would decide my pay and constantly be traveling if I didn't want to. 

Eventually, I decided it would be better to become a real estate agent, right before the great recession of 2008. I wanted to be my own boss and own my own time. I became a top producer right away - and it was because I figured out one key thing early on: I figured out how to generate leads.  

I geeked out on direct response marketing and I figured out how to get buyers and sellers to raise their hands and give me their information, where all I need to do is follow up with them. 

The challenge is, in 2007, I was just figuring out the marketing side of things and selling homes, and I instantly became a top producer. I became what the industry told me was 'successful', but I was working 7 days a week. I was working evenings and weekends. I think I grossed 254,000 and took home 176,000 - and between a broker and splits, I think I netted like $36,000. 

I spent a whole lot of hours (70hr/week) and didn't have a whole lot to show for it. 

The feeling of overwhelm and stress, knowing that I was doing this to create a life for my family, was my wake up thought - and I was working so much that it wasn't even translating into benefits for me.

I took on a lot of the drama that comes up because I didn't know how to separate myself from those deals - and I was stressed, anxious, and overwhelmed. Hiring my first administrator relieved some of the pressure - but it wasn't until I offloaded my work to a team I built that I was able to breathe again. 

Traditional success is a lot of work. It's a lot of stress. That's the reality of it - it's not something you want.

In this series, we're going to go into the different activities of an agent and how you dissect them and delegate tasks, time blocking, etc. Be sure to stay tuned for parts 2 and 3 this week!


Much Love & Respect,

Lars' signature

Lars Hedenborg

Founder of Real Estate B-School

P.S. If you are struggling right now wondering what your next step is, here are a few ways I can help you right now:

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  5. Subscribe to The Business Freedom Podcast.
    Join me on The Business Freedom Podcast where I talk about the good, bad and ugly of building a highly profitable, systems driven real estate team.
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