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The Business Freedom PodcastEpisode

Stop Selling & Start Building a Business - Part 3

By Lars Hedenborg


Stop Selling & Start Building a Business - Part 3

Lars Hedenborg    September 11, 2020



What does it mean to begin with the end in mind?

As most of you would probably guess, it's starting your project with an end goal in mind, something you want to achieve - and you'd ultimately be right. 

In Real Estate, this can be tricky. If your end goal is just to become a millionaire, there are about a thousand different roads you can take to achieve that. Hopefully it's not a real shocker to learn that most of those roads lead to miserable lives. 

For Andy, having a team that was sustainably generating quality leads and delivering world-class service was a goal. The real goal, and the root of his motivation, was providing a better life for his kids and wife. Such a big goal can only be met with a big plan. Plans of this magnitude, naturally, are better digested when broken down into chunks. Specifically, 10 year, 3 year, 1 year, and 1 quarter plans. That's where the rubber meets the road. 

The key to breaking down your plan successfully is to understand what it takes to get there - so well, actually, that you can reverse-engineer it. Not only does it make everything more manageable, it helps to show you what you actually have to do in your 90 day quarters.

In the video podcast episode, Andy breaks down a chart that reverse-engineers what he needs to do in order to hit his goal of making $400,000 in a year without working.

On the surface, a goal like that (especially to a complete outsider) sounds like something someone might wish for from a genie in a lamp. It's a big goal. But - even to the uninitiated, the way Andy explains how each number flows into the next makes you realize that this in concept is so simple that anyone could do it with some simple math. 

That's the thing about breaking down our goals. It's like breaking down food in your body - each part does its work to get the nutrients it needs. It's why donations are often framed 'as little as a cup of coffee per day'. When we break down our goals, they don't seem as scary - and it encourages us to actually take action.

Once you have reverse-engineered your goals, track numbers weekly. To efficiently stay on top of your goals, you have to know when an area of your business might not be carrying you to your goal. Are you hitting your numbers, or are you not? If not, what are you going to do to figure it out? Eventually, your team will be figuring it out for you. 

Not only can you do this for your business - but Andy actually goes through how you can bring this same structure and organization to your agents as well. 

Watch the video episode for all of the diagrams and visual aids that Andy uses in his talk that will help you break down your goals into manageable chunks that will motivate you to action today. 

Much Love & Respect,

Lars' signature

Lars Hedenborg

Founder of Real Estate B-School

P.S. If you are struggling right now wondering what your next step is, here are a few ways I can help you right now:

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