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The Future of Real Estate by 30-Year Industry Veteran Chris Heller

Lars Hedenborg    November 5, 2019



Because of all the shifts happening in our industry, the way we used to do things as agents, brokerages and teams doesn’t cut it anymore.

What are the changes we're seeing, and how are they affecting our business?

How do we have to think about scaling our business in an era where the consumer expects more from us?

How can we build a world-class client experience that meets the demands of the market?

On this episode, Chris Heller shares his insights on the state of the real estate industry drawing from his 30+ years as a successful team leader, former CEO of Keller Williams, and current CEO of melloHome.

As agents we absolutely have to provide an experience that’s consistent with or exceeds what our expectations are as consumers. -Chris Heller


Three Things You'll Learn From Chris Heller


The levels of change affecting real estate

There are three areas of change taking place in our industry at the agent level, brokerage level and the consumer level. The change is being driven by new players and models who think they can do the job better than we do. If we don’t up our game, we will get replaced.


The Amazon effect, and what it means for you

Because of the speed at which people shop online and generally live their lives, consumers now have new expectations. They have standards on how quick, easy, transparent and predictable a process should be. You have to be able to anticipate this, build it into your services, and provide it before it’s asked for.


Why teams are such a huge trend

More and more agents are joining teams, and this trend is being driven by necessity. Today’s consumer expects a lot from the real estate experience, and a solo agent simply won’t be able to provide what’s required. Agents are able to do a lot more if they get into a system that helps them maximize on dollar-productive activities.



At every level of our business, there are forces making it necessary for us to shift and move at the same pace as the transaction. Agents have to be willing to leverage a lot more so they can be quick in how they respond to and serve the consumer. Brokers and teams have to employ resources like technology so that they can survive through the phase of fragmentation that’s coming down the pipeline. In a nutshell, we have to evolve to keep going. 


When growing a team there will be aches and pains, but why sacrifice your time longer than needed and in the wrong areas? REBS is here to help you grow, and grow your team, so you can get the true balance in your life back. Do you want help?



About Chris Heller: Chris is a nationally-recognized real estate executive, boasting one of the most successful production track records spanning three decades. As the former CEO of Keller Williams Realty, Heller expanded the business into more than 20 international markets and helped build the world’s largest team of real estate agents.

As the chief executive officer of Mello Home, Heller leads the team tasked with creating smarter and simpler home buying, financing and improvement experiences for today’s increasingly tech-savvy customer.

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