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The Business Freedom PodcastEpisode

The Rise of iBuyers and The Death of Marketing As We Know It

By Lars Hedenborg


The Rise of iBuyers and The Death of Marketing As We Know It

Lars Hedenborg    June 2, 2020



Team leaders in real estate are still pouring money into mass media, and it’s not generating as much of a return as it used to.

We cannot compete with well-funded, profit-optional companies like Zillow who are buying up mass media across the country.

What can we do as team leaders to make ourselves stand out in a crowded real estate market?

What approach do we need to take in our business today? What are we really doing to market our business?

In this episode, I share what we need to do– and not do– in order to adjust and thrive in a shifting market.



Three Things You'll Learn

  • We need to take on a very personal, caring approach to business that provides a high level of service. This will leave you impenetrable as aspects of the market shift.

  • Paying someone who’s a better marketer than you for a lead is not marketing. We must stop telling ourselves that it is.

  • A real estate team that is loosely run in this hyper-competitive industry is going to suffer tremendously in the long term.


Mass media channels have been taken over by giant real estate companies like Zillow that we can’t compete with in the same way, and these channels are not bringing in the returns that they used to. As team leaders we need to not only take on a personal, caring approach to business, but also calibrate ourselves around the ‘four-fecta shift storm’ that’s happening in our market. iBuyers are causing a business model shift, there is a consumer evolution where people expect a high level of service, technology is about to become a different beast with AI, and the economy will shift as a result. We need to get on board or be left behind.


Much Love & Respect,

Lars' signature

Lars Hedenborg

Founder of Real Estate B-School

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