Marketing in any industry is noisy and takes hard work. How do you market salad, broccoli, and exercise to an industry that is addicted to fast food? Instant gratification is a hell of a drug and it will ultimately lead many businesses to fail.
The good thing about green juice and salad, and taking care of your physical body is that it’s the only thing that works. If you want sustainable health, you have to do the right things that will keep you healthy. You have to push harder in your workouts.
In business, the exact same principles are true. There are only so many ways to sugarcoat the fact that there are required business disciplines you need to do if you want the business to serve you in the long term.
At Real Estate B-School, we use fixing a business as something to get us in the door, but in the long run, helping someone sell more homes, make more money, and work less hours doesn’t matter if we can’t help them create some margin in their lives so they can show up better for their families.
we have all kinds of stories of how we’ve helped cut people’s hours in half, doubled their businesses, and reduced their stress - but they all are built on green juice, salad, and working out regularly. We have to eliminate the things that our industry is constantly pushing us towards.
One thing that our industry is always trying to celebrate is how many homes you sell. Not how much profit per home, but just how many homes. I’ve done over 1,000 strategy sessions so far. Many of the conversations revolve around how much are you spending? How much are you taking home? What is your net worth? How many hours are you working?
Most of the time, those conversations aren’t great. Getting to introduce people to the idea of “green juice” is hard if you can’t do the right things up front.
If you’re done with the sodas, the french fries, and the laziness, Real Estate B-School is the narrow path to success. The motivation / the silver lining is this - there is a step-by-step way to build a business that will survive in the long term - you just have to look at yourself and be honest with where you are in your journey.
Without that level of transparency, it would be tough for anyone to turn things around.