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The Business Freedom PodcastEpisode
257

How to Build a Real Estate Business the Right Way

By Lars Hedenborg

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How to Build a Real Estate Business the Right Way

Lars Hedenborg    August 3, 2020

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Marketing in any industry is noisy and takes hard work. How do you market salad, broccoli, and exercise to an industry that is addicted to fast food? Instant gratification is a hell of a drug and it will ultimately lead many businesses to fail.

The good thing about green juice and salad, and taking care of your physical body is that it’s the only thing that works. If you want sustainable health, you have to do the right things that will keep you healthy. You have to push harder in your workouts. 

In business, the exact same principles are true. There are only so many ways to sugarcoat the fact that there are required business disciplines you need to do if you want the business to serve you in the long term. 

At Real Estate B-School, we use fixing a business as something to get us in the door, but in the long run, helping someone sell more homes, make more money, and work less hours doesn’t matter if we can’t help them create some margin in their lives so they can show up better for their families. 

we have all kinds of stories of how we’ve helped cut people’s hours in half, doubled their businesses, and reduced their stress - but they all are built on green juice, salad, and working out regularly. We have to eliminate the things that our industry is constantly pushing us towards. 

One thing that our industry is always trying to celebrate is how many homes you sell. Not how much profit per home, but just how many homes. I’ve done over 1,000 strategy sessions so far. Many of the conversations revolve around how much are you spending? How much are you taking home? What is your net worth? How many hours are you working?

Most of the time, those conversations aren’t great. Getting to introduce people to the idea of “green juice” is hard if you can’t do the right things up front.

If you’re done with the sodas, the french fries, and the laziness, Real Estate B-School is the narrow path to success. The motivation / the silver lining is this - there is a step-by-step way to build a business that will survive in the long term - you just have to look at yourself and be honest with where you are in your journey. 

Without that level of transparency, it would be tough for anyone to turn things around.

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Much Love & Respect,

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Lars Hedenborg

Founder of Real Estate B-School

P.S. If you are struggling right now wondering what your next step is, here are a few ways I can help you right now:

  1. Schedule a Business Growth Strategy Session.
    If you want to crush the current market and thrive while others fail to even survive, schedule a call with a business coach so we can arm you with a clear plan to profitably and predictably scale your business. No gimmicks or hype! Just the stuff that works!
  2. Sign up for our NEW Business Foundations Program
    Ready to get started on your journey to growing your real estate business? As a member of our all NEW Business Foundations program, you’ll get exclusive access to the tools you need to transform from an overworked real estate agent or team leader to a profitable real estate business owner!
  3. Get a Plan for Predictable Success despite the Current Realities of the Market.
    This short 15-minute training will show you that predictable real estate success is possible even during these crazy times! Find out how to implement the systems and strategies to scale your business despite the current market shift!
  4. Get Instant Access to our Masterclass Training Series.
    Learn how to apply the same tools, systems, and strategies I used over the last 12+ years to go from a struggling solo agent making roughly $20 per hour in 2008-2009 to building a sustainable, profitable real estate team where I now earn over $500 per hour.
  5. Subscribe to The Business Freedom Podcast.
    Join me on The Business Freedom Podcast where I talk about the good, bad and ugly of building a highly profitable, systems driven real estate team.
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