I think business cadence is everything when it comes to growing & Scaling a leveraged real estate business. Folks are attracted to this industry who aren’t able to put in the work, but every team leader has to claim responsibility for a consistent cadence.
If you’re new to the podcast, you might not have heard me talk about the 3-1-90. It’s our strategic game plan - a 3 year vision, a 1 year plan, and living with a 90-day radar. We actually just did a 3 part series on breaking down achievement at a high level, and we unpacked our cadence - the things to measure, the things you need to ask yourself every week, how to protect your mindset, etc.
In Real Estate, especially if you are trying to build a “Real” real estate business, we tend to see opportunities and take them. If the business didn’t have this living, breathing way of showing up in the world, if nobody knew that my business stands alone in the way it operates, it would be impossible for me to take a step back and let it run itself.
Even if you have plans laid out to build a multi-million dollar real estate business, you still have to have a clear plan to build in some sort of cadence, leveraged through sustainable systems and through empowered people.
So, what exactly is a business cadence, anyways?
When I say that, I mean we are operating against a 3 year vision, working on a one year plan, and that plan has goals set in each of the major functions (recruiting, activated listings, client service, and GCI from our database). That gets broken down into a 90 day world, and inside of that we track specific projects called rocks.
The cadence beyond that is what’s really important, though. From the month down to the hour - it has to exist for everyone on your team if you want to compete in this business at a high level.
There isn’t a high performing business out there that doesn’t get into the calendars of the people on their team.
It’s going to be hard to get into anything with anyone without being that granular. Every week you’re helping someone time block into their calendar their ideal day or week, specifying times to work on rocks and their goals.
Think of it like a sports game. You’re going to want to do a team huddle before you run out on the field to play, so do that with your team as well. Then after, you’d probably do another huddle with them in order to recap the game and talk about where you won, lost, or what you could have done differently.
In business, the game isn’t ever really over. In fact, the game itself is to continue playing. Especially in a crisis like we are in now, the whole point is to stay there for your clients, being there for them and to be their rock.
Do you have a 3 year vision for your business and all the areas of your life that matter?
Have you broken that vision down into a 1-year business plan and a 1-year personal plan?
Are you operating in a 90-day world professionally and personally?
Are you breaking that down monthly? Weekly? Daily?
Beyond this, your cadence has to extend to both you and your team. For example, if you need a sales meeting, an administrative meeting, have those once a week. Keep a time for your team to meet once a week and share their wins and what they’re struggling with. Someone also needs to meet with your teammates individually twice a month.
There is so much more that can go into your business cadence. We have to be able to think broad thoughts and chunk it down to where you can focus on it every day.
